September 18, 2003. Renowned corporate identity and advertising expert David E. Carter’s Creativity 33 competition awarded two gold medals to Charleston, SC-based firm, Zafari, Inc. (formerly Prologix, Inc.) The awards recognize outstanding world-class creativity in all areas of corporate identity and marketing collateral design. Zafari was awarded one gold medal for their own recently unveiled logo, a brightly colored zebra sporting a toothy smile. The second gold medal was awarded for the company’s own self-promotional letterhead and envelope ensemble.

In 2003, the Creativity competition received over 7500 entries from more than 63 countries around the world. Only a small percentage of these entries were selected as winners. Among those winners, less than 10% received a prestigious gold medal. Gold medal winners are recognized as being the “the best of the best”. All winning entries will be published in the Creativity 33 Annual, scheduled for release in the summer of 2004 by HDI, an imprint of HarperCollins.

David Carter has produced more books on logo design and corporate identity than anyone in the world. His 100th book will be published late in 2003. Carter’s books are sold in more than 180 countries around the world. Anywhere that graphic designers and advertising people are found, Carter’s books are there, showcasing outstanding work in logo design, graphics, advertising and related topics. He also edits three major "annuals," American Corporate Identity, Global Corporate Identity, and the Creativity Annual.

Pamela Cisneros, owner of Zafari, Inc., said “We are very honored to be singled out in a competition of design agencies from across the globe. While we certainly enjoy receiving accolades from our clients for the work we do for them, it is a very special honor to be recognized as outstanding by our peers at other design agencies. This is a major milestone in the evolution of our company.”