June 2007 – Detyens Shipyards Selects Zafari as Marketing Partner
Detyens Shipyards recently selected local creative services firm, Zafari, Inc., to enhance their marketing program. The initial project will include a revamped online presence, search engine optimization and tradeshow displays. The focus of the project is to enhance Detyens' market position internationally as a world-class facility with many unique capabilities not found anywhere else on the Eastern seaboard. Zafari’s primary immediate goal for Detyens is to maximize the company’s exposure to an international audience via the internet.

"We are excited about the challenge of positioning a local company on an international level." said Pamela Cisneros, President of Zafari, Inc., “The opportunity to enhance the international presence of what started locally as a small family-owned firm provides a real-life example of the classic American dream and benefits everyone here in the Charleston community.”

Since their inception in 1962, Detyens has had the opportunity to serve both the commercial and naval sectors. As the commercial side of their business continues to grow, they’re seeking new marketing strategies to target more commercial and international customers. Headquartered at the old Naval yard, Detyens provides ship repair services and upgrading for commercial ships, some naval ships and an increasing number of foreign military ships.

Zafari Inc. is an award-winning creative services studio headquartered in Mount Pleasant that specializes in corporate identity design, branding, marketing collateral, website design/development and search engine optimization. Zafari utilizes a proprietary process known as “going on Zafari” to take clients on a fun, educational and informative journey to create the right image targeted to the right audience to help them achieve their marketing goals. To see samples from the company’s portfolio or learn more about their creative process, visit www.zafariinc.com or call them at 843-388-9891.