July 2007 – Zafari Inc. Helps Colorado Become Tropical

Mount Pleasant - Colorado is generally not known for its palm trees, white-sand beaches and clear, blue waters. One Colorado-based tanning facility, however, is looking to change that with the help of local design firm, Zafari Inc. The Palms Tanning Resort headquartered in Denver is bringing tanning to new and relaxing heights. Guests can retreat to private bungalows, stocked with all the tanning amenities they could possibly need and experience a mini vacation in only 12 minutes. The only thing missing is, well, the beach.

The Palms has won a number of industry awards for the branding and marketing collateral designed for them by Zafari, including the international Best Image award by Today’s Image magazine. Zafari Inc. recently launched a redesigned website for The Palms to further extend the relaxing, resort-like atmosphere of the salon. The site uniquely utilizes soothing videos of gently waiving palm trees and ocean waves as imagery on every page to convey the resort feeling of the Palms. The site also provides information about the Palms’ luxury line of tanning beds, to help customers maximize their tanning experience.

Since the founding of the Palms Tanning Resort in 2003 by husband and wife team, Keith and Holly Rodenburger, the company has experienced immense success. They’re ranked in the top 9% of all tanning salons nationwide for annual gross revenues. They have also been honored as the designated tanning facility of the Denver Broncos, Denver Nuggets, Colorado Crush and Colorado Rapids Cheerleaders for several years in a row. The Rodenbergers are currently in the process of expanding the Palms nationally via franchises.

Zafari Inc. is an award-winning creative services studio headquartered in Mount Pleasant that specializes in corporate identity design, branding, marketing collateral, website design/development and search engine optimization. Zafari utilizes a proprietary process known as “going on Zafari” to take clients on a fun, educational and informative journey to create the right image targeted to the right audience to help them achieve their marketing goals. To see samples from the company’s portfolio or learn more about their creative process, visit www.zafariinc.com or call them at 843-388-9891.