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August 2007
in this issue:
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5 BLOG Tips for Search Engine
Optimization
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Blogs are the current rage, and many website owners have blogs, but fail to use it to it's full potential. Blogs provide a steady stream of fresh content, and if this content is written and managed properly, blogs have the ability to increase a website's ranking in the search engines dramatically.
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Host Your Own Blog
In order to prosper from a blog, be sure to host it on your own domain. Hosting the blog on your own server will maximize the links to your website. Link popularity is one of the factors search engines use to rank websites. Resist the urge to use free hosting services, do not give away your link popularity!
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RSS Feeds
All blogs should have an RSS feed. An RSS feed will allow for your blog posts to be easily syndicated. The syndication will result in links back to your blog from RSS directories or others who display the feed. Blog entries should be available via an RSS feed. Website visitors who subscribe to the feed will receive notification when new blog posts are added. If the title is of interest, they will click through to your website. This gives subscribers an easy way to know when a blog has been updated.
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Use White Space
Be sure to make your content scannable. Few website visitors actually read blog posts; most web visitors simply scan a blog entry to determine its relevance or point. With that in mind, the blog posts should be displayed in short paragraphs. Overly long posts should be segmented into concise paragraphs or broken into bulleted lists to make scanning easier. Avoid the urge to "clutter" the post.
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Titles Matter
You only have seconds to grab the attention of scanners browsing your blog. Use keywords and catchy titles to draw readers in. Blog post titles can be bolded for emphasis and white space should be used to buffer the content.
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Grammar Matters
You will be judged by your knowledge and use of the English language. Search engines will make note of blog entries that lack proper punctuation or capitalization. If a blog post does not respect the rules of grammar and punctuation, it is possible search engines will make the assumption that a bot cobbled together the posts leading to a potential ban.
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Use your blog to help your website attract traffic. Attention to search engine optimization details could mean the difference between popular and unpopular.
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Source:Sharon Housley |
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TOP
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Janet Collins Completes Her First Journey
Zafari has completed the website for J. Collins Reporting along with the firm's identity set, bringing Janet to the end of her first journey with Zafari. The website is soothing and inspirational, set against a backdrop of soft greens and sprinkled with some of Janet's favorite quotes. The site is a reflection of Janet's upbeat and positive personality and features the lotus flower, which is a strong personal symbol for Janet. To experience Janet's new site, visit www.jcollinsreporting.com. |
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Zafari Unveils New Logo For Constructis
Logo designs for Constructis, a new construction inspection services firm located in Summerville, has been a fun experience for the Zafari team. The process has been especially rewarding for Christopher, who was able to draw on his background in architecture for inspiration. The creation of their company identity materials are underway, and you can expect to see a new Constructis website in the future,as well. |
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WilliamSmith Website Boasts Interactive Feature
Thinking of sprucing up your fireplace any time soon? Zafari recently completed WilliamSmith's website, which comes with a virtual design center enabling visitors to mix and match mantel styles with various surround materials. The website also showcases galleries of fireplaces, chimney tops, and lamp accents available for the beautification of your home. Visit the new WilliamSmith website at:
www.williamsmithfireplaces.com |
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