March 2007 Zafari Z-News

March 2007

in this issue:

8 Reasons Why your Business Needs a Newsletter

Haselden Co. Launches New Website

New Identity for Heartland Seafoods

Shaping Concepts Gets New Look

Web Developer Position

Intern Position Available

The professionals at Zafari, Inc. are extraordinarily creative, technically savvy, and respond quickly with a smile to all requests and inquiries. Not only have I recommended them to my clients, I also use their creative services to spruce-up and up-date my own website. They are a real pleasure to work with.

Susan Mertz,
IMPACT! PR

Zafari, Inc.™ is an award-winning graphic and website design firm in Charleston, South Carolina specializing in high-impact corporate identity design, marketing collateral design, website design and development and more. If you want your business to get noticed, Go On Zafari™!

Zafari, Inc.
321 Wingo Way,
Ste. 201
Mt. Pleasant, SC 29464
843-388-9891
getinfo@zafariinc.com
www.ZafariInc.com

8 Reasons Why Your Business Needs a Newsletter Now!

Publishing a newsletter is one of the most effective and inexpensive ways to market your business. Whether you distribute a print newsletter, an electronic version (e-zine) or both, your publication is a powerful tool that can boost your profits and grow your business dramatically. The following is an overview of how your business can achieve success by publishing a regular newsletter.

1	Increase Exposure to Capture Sales. Studies show that the average consumer must be exposed to a product six to eight times before making a decision to buy. A monthly or weekly newsletter allows you to put your business name in front of your customers repeatedly. Your customer may be on the fence about purchasing from you, but following a series of newsletters, could finally decide to make a purchase.
2	Attract New Customers. A print newsletter can be more effective than a basic sales brochure and an impressive publication can convert prospects into customers. Distribute your newsletter to your target audience by making it available at conferences, events, door-to-door or anywhere your prospects are located.
3	Build Your Database. When someone opts to receive your newsletter, they are expressing interest in your business. These warm prospects are ripe for converting into buyers. Your database can grow rapidly if you make it easy for people to join and offer incentives for signing up. For example, you could give away a special report or a discount as a reward for subscribing. Your database of subscribers ultimately becomes a valuable asset since you can use it for a variety of promotional purposes.
4	Get an Edge on the Competition. If your competitors are already publishing newsletters, then you need to catch up. If they’re not, then you can set the bar. A newsletter can boost your business image and convey a higher level of professionalism.
5	Build Customer Loyalty. Though a newsletter is a great place to promote products and services, in order to be most effective, it should offer the reader plenty of value. Your customers will appreciate useful information and begin to look forward to receiving your publication.
6	Become an Authority in Your Field. By providing valuable and interesting content, you will automatically build your credibility with readers. Whether you want to be the go-to source for home cleaning, dog training or business coaching, your newsletter can reflect your knowledge and authority within your industry. This is especially valuable for service-based businesses.
7	Take Advantage of Timeliness. Your newsletter is a vehicle to keep readers up to date on your latest offerings. You can use it to announce events, special promotions or sales.
8	Build Word of Mouth. If you want people talking about your business, knock their socks off with your newsletter. Readers who become enamored with your publication will be inclined to share it with others that they know. Give them a reason to talk about your newsletter and your business by developing the best publication possible.

Source: Stephanie Chandler

	Haselden Co. Launches New Website Zafari™ recently launched a new website for Haselden Company Incorporated, a leading manufacturer of beverage waste-reduction equipment in Charleston, SC. To check out the new Haselden Co website, visit www.haseldenco.com.

	New Identity for Heartland Seafoods Zafari™has created a new identity suite including a logo, business card, letterhead and envelope for Heartland Seafoods, who researches and implements innovative uses for seafood-based products to solve the overabundance problem of carp in Illinois rivers. Visit www.zafari.com to view their new logo and many others.

	Shaping Concepts Gets New Look Zafari™has taken a logo to the next level for Shaping Concepts, who offers fitness training in the Charleston area. To view the new logo and more, visit www.zafari.com.

	Web Developer Position Available Experienced web developer to work on a variety of website projects from challenging CSS implementations of graphical designs to heavy backend database-driven sites. MUST have strong problem-solving and troubleshooting skills, excellent attention to detail, outstanding organization, time management and efficiency. Need experience with PHP, MySQL, HTML, XML, CSS etc. Joomla experience is a strong plus. Additional experience in ASP and ColdFusion a plus. Interested applicants should submit a resume, desired salary, list of active websites and references to Pamela@zafariinc.com.

	Intern Position Available Excellent opportunity for independent, motivated person! Zafari has an opening for a bright, talented, energetic intern who can think on their feet and multi-task. Need someone who is super organized and efficient, has excellent customer service skills and is an outstanding verbal and written communicator. This is an ongoing paid (better than minimum wage, but you won’t be buying a Ferrari!) position (e.g., not just for the summer). Interested applicants should submit a resume & references to Pamela@zafariinc.com.