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October 2007
in this issue:
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5 More Blog Tips For Search Engine
Optimization
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Legibility
As with any web design select fonts carefully, do not use micro or macro-fonts. Colors should be web safe, making it easy to discern and read. The background and background color should not obscure the text. |
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Navigate
Give readers somewhere to go, include links to additional information resources or extended information in the blog post. Including links in the actual blog post will ensure back links should the RSS feed be syndicated.
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Communicate
If you create a post about someone, let them know, they might surprise you and link back or they might blog about your blog post, essentially creating a virtual dialogue. This is an easy way to build link popularity. Be warned however, simply mentioning a popular blogger on a blog will rarely result in a link back, the content of the blog post must "grab" their interest.
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Incorporate SEO
Blog posts should be written as you would write a web copy. Posts should be natural and make sense while still incorporating keywords and keyword phrases that relate to the content.
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Speed Matters
Web pages that are slow to load will frustrate users, be sure to use reliable web hosting. Compress graphics to maximize load time.
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Use your blog to help your web site attract traffic. Attention to search engine optimization details could mean the difference between popular and unpopular. |
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BACK TO
TOP
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Tidelands Brochure Is A Big Hit
Zafari is excited to announce the completion of a new brochure for Tidelands Bank. As a marketing piece for the bank's career opportunities, the brochure is designed to look like the balance sheets of a checkbook. |
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Go To The Leading Edge
A new website for Leading Edge Software Solutions has just been launched. L.E.S.S. provides non-profit organizations with training and consulting for The Raiser's Edge and The Financial Edge software. The web site features "Postcards from the Edge", a blog by President and Head Trainer, Sandy Wilder, documenting her business as it grows and develops. To visit the web site for L.E.S.S. go to www.lessllc.com. |
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Zafari Unveils New Look For Hart Stoneworks Website
After an extensive make-over, Zafari is pleased to present the newly re-deisgned web site for Hart Stoneworks, a soapstone and slate resource based in Colorado. The site features an exciting, new portfolio displaying the functionality, warmth, and beauty of soapstone and slate surfaces. To visit the new Hart Stoneworks web site, go to www.hartstoneworks.com |
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Zafari Takes To The High Seas
This month the Zafari team traded in their computers for sea legs. Led by the scrappy and cunning Captain P. Cisneros, the Zafarians tactfully commandeered the Schooner Pride from her crew and began setting sail out of the harbor. This picture was taken moments after the ship was surrendered to the victorious Zafarians. |
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